Nelson and Pade, Inc.® Team
Rebecca L Nelson
Co-founder and President
Rebecca, a lifelong entrepreneur, is passionate about fresh, local food, good health and sustainable living and business practices. All of these things dovetail into the goals, vision and mission at Nelson and Pade, Inc., where Rebecca oversees the business operations, marketing and customer experience. With an emphasis on excellence and achievement, Rebecca provides guidance and leadership to the management team and employees and engages with customers at all levels.
Involved in sustainable agriculture for nearly 40 years, Rebecca embraces the science behind aquaponics and indoor farming to help people around the world grow fresh, nutritious fish and vegetables. Rebecca is the author of the first and primary book on aquaponics, Aquaponic Food Production, as well as school curriculums, videos, training manuals, operation manuals and many articles on aquaponics. She published and edited the Aquaponics Journal®, from 1997-2013 (62 issues).
Rebecca has created the curriculum for and co-teaches the Aquaponics Master Class®, which to date has had attendees from 106 countries, all 50 US states and 3 US territories. Rebecca is an Adjunct Instructor for the University of Wisconsin-Stevens Point and she co-developed and co-teaches the first full semester University course on aquaponics.
She was recently inducted into the NZ4 Global Alliance and has previously served on the Boards of the Wisconsin Aquaculture Association and the Hydroponics Society of America. Rebecca served on the Certified Naturally Grown Aquaponics Advisory Council from 2014-2015 and was appointed to the WI Aquaculture Advisory Council in 2013. Rebecca has been an invited speaker at conferences and events around the world and is a featured authority on local and national radio, TV, magazine and newspaper coverage of aquaponics.
Co-founder and Visionary
John Pade has been actively involved in soilless food production and controlled environment agriculture since the mid 1980’s, as a grower, builder, system developer, consultant and educator. John leads the research and development efforts at Nelson and Pade, Inc. ® and has designed the patented Clear Flow Aquaponics Systems® with ZDEP (Zero Discharge/Extra Production), which dramatically increase food production while decreasing waste. He shares his wealth of knowledge as an instructor in the Aquaponics Master Class® and works with our clients establishing commercial aquaponic farms.
John’s ongoing efforts continue to advance the technology and make the availability of fresh food a reality for people around the world. To date, Nelson and Pade, Inc.’s Clear Flow Aquaponics Systems® are used by individuals, entrepreneurs, schools and Universities in nearly 30 counties.
John is an Adjunct Instructor for the University of Wisconsin-Stevens Point and he co-teaches the UWSP Introduction to Aquaponics course.
John’s upbringing on a dairy farm in Wisconsin contributed to his work-ethic, character and innate problem solving abilities.
Vice President of Purchasing and Finance
Erin Kuhn oversees purchasing, inventory management, accounting and payroll. Erin’s well-rounded experience in purchasing and accounting make her the ideal person to fill this diverse and important roll.
Erin joined the Nelson and Pade Team in mid 2012. She is a graduate of UW-Eau Claire with a Bachelor of Business Administration-Accounting.
Erin grew up on a farm in central Wisconsin and enjoys gardening and music. Erin and her husband, Bob, have two teenage children.
Vice President of Sales
Jannel Dunn engages with customers at every level in the sales cycle and she provides guidance and oversight to our sales team, ensuring that our sales process results in a positive customer experience. Her extensive knowledge of aquaponics combined with her excellent organizational skills benefits our customers and people inquiring about our systems, classes and services. Jannel also oversees the organization of our Aquaponics Master Classes® and other events.
Jannel studied at UW-Sevens Point and graduated with honors from Pasco Hernando Community College in Port St. Richey, FL.
Jannel joined the Nelson and Pade Team in early 2015.
Vice President of Education and Training
Tim oversees our aquaponic education and training programs. He is an excellent educator who shares his knowledge of and passion for aquaponics in the Aquaponics Master Class®, Extended Stay Learning Program and the Nelson and Pade Grower Program. Tim connects with our clients daily by phone and email, providing guidance and technical support as they get their systems started and running.Tim also oversees the daily operation of our greenhouses and is also for our food safety program, HACCP Fish processing and other related regulatory programs and training.
Tim graduated from the University of Wisconsin-Stevens Point with a double major in Fisheries and Biology and a minor in Water Resources. Tim is an avid fisherman and loves spending time in the outdoors.
Tim joined Nelson and Pade, Inc.® in early 2015. Email: firstname.lastname@example.org
Vice President of Production
Matt O’Connell oversees the production of our Clear Flow Aquaponic Systems® and guides our manufacturing team to strive toward efficiency, quality and superb workmanship. Matt works with our customers, providing assembly and operational guidance as they are assembling their systems and he teaches in our Aquaponics Master Class®. Matt is also responsible for our safety programs and OSHA compliance.
Matt is originally from Rochester, MN and graduated from UW-La Crosse, earning a BS in Geography and Philosophy, with a Environmental Science Concentration. Matt relocated to Marquette County to enjoy the natural resources and proximity to family land. He joined the team in 2016. With broad experience in conservation, maintenance and organic farming, Matt is a great fit for the Nelson and Pade, Inc.® Team.
CAD and Design
Ron works in CAD drawing and design, assembly manual development and tech support.
Ron has a degree in Architectural Design and a diverse range of experience in construction, repair, landscaping and woodworking.
Ron Arndt joined Nelson and Pade, Inc.® during the spring of 2012. Ron and his wife, Arlene have two daughters, a son and numerous grandchildren.
Sales and Education
Tiffanie started at Nelson and Pade as one of our greenhouse technicians. She now shares that knowledge and experience as she assists in sales, providing guidance and product information to people inquiring. Tiffanie also gives tours of our greenhouse facility and is involved in our education and social media programs.
Tiffanie earned a major in Animal Science with an emphasis on Agri-Business from the University of Wisconsin-Platteville. She has been active in community activities, including the Marquette County Youth Organization, the Marquette County Fair Board, American Junior Herford Association and the National FFA.
Tiffanie joined the Nelson and Pade Team in mid 2018.
Dalice works in the Nelson and Pade® demonstration greenhouse, assisting with the daily operational tasks, including harvesting, transplanting, seeding and feeding the fish. Dalice oversees all of the produce and fish orders, ensures that the orders are filled and the produce and fish are delivered when and where needed.
Dalice grew up on a well-established dairy farm and was the president of the local FFA at Montello High School.
She has previous work experience in retail, assembly and inventory. Dalice has 2 children and resides in Montello.
Dana helps perform a variety of tasks in our aquaponics greenhouse, including seeding, transplanting, harvesting, feeding fish and maintaining the filter tanks. Dana earned a BA in Biology with Chemistry and Business Management Minors from Alverno College. She has a wealth of experience in a variety of business settings, from real estate to microbiology lab testing.
Dana also assists her husband, Steve, in his heating and cooling business.
Maddi is a Junior at the UW-Eau Claire and a previous student at UW-Baraboo and the High Marq Charter School in Montello. While still in high school, Maddi attended the University of Wisconsin-Stevens Point Introduction to Aquaponics course.
Maddi joined our Greenhouse team in 2015.
She is now a college, but will join us and help when she can.
Wayne brings a passion for aquaponics and sustainability to his role as an Aquaponics Technician at Nelson and Pade, Inc.
Wayne is a skilled metal worker and welder, carpenter and NC laser operator.
At Nelson and Pade, he assists our Team in the assembly of Clear Flow Aquaponic Systems®.
Wayne has a passion for aquaponics and sustainability.
Jeff is involved in the manufacturing of our Clear Flow Aquaponic Systems® as well as building new infrastructure and organizing special projects at Nelson and Pade®. With a diverse background in maintenance, grounds-keeping, farming and printing, Jeff brings a wide range of skills and experience to each task.
His passion for sustainability led he and his family to organically farm chicken and beef.
Jeff and his wife live in an off-grid, television-free home in Neshkoro, WI.
Board of Advisors
David is on Nelson and Pade, Inc.’s Board of Advisors. His many talents include carpentry, organization, building and maintenance. David and his wife, Shirl, have owned and operated many businesses together, including an airport, a pizza chain and a large hydroponic tomato farm in northern Wisconsin. And, if you haven’t guessed it yet, David is John Pade’s brother.